Hello there! Thanks for reading about me and welcome to this fantastic and endless wine journey
I am Cecile Israel aka Cici The Wine Lady, French Lady, based in China, Shenzhen.
I love cooking, running and I am a chocolate lover. Are you?
WHO says wine is complicated?
I strongly believe wine shall be easy & fun!
I discovered wine🍷 when I was only 15 and I developed my wine passion when I was studying at the Hospitality school in France, Paris.
BUT I really disliked the way wine was taught, and becoming such complex and elitist.
I strongly believe that WINE is about sharing & fun! I want to make it more accessible!
After completing my wine & hospitality studies, I got my MBA at ESSEC Business school and enjoyed various international experiences in the hospitality business.
I travelled across Europe and also Middle East with different experiences in Restaurant operations, Marketing, Finance and Business Strategy. I worked in famous hotels and palace and I loved it.
Why do I love wine?
Wine is like a human body and is sensitive to many factors such as conservation factors, temperature, etc. It evolves with time. You can’t master of wine, you will always be surprised and learn something new about it. Wine is from nature and highlighted by human.
Why did I launch my own business?
I always wanted to make wine more accessible but did not find something suitable in the market. I decided to launch my own business, aiming to make wine accessible and fun for everyone.
I created multi-sensory wine labels with some “Scratch & Sniff” technology helping you to select a suitable wine or identify and remember wine aromas.
I distributed my own selection of fine wines.
I also run hundreds of events. Sharing about wine is definitely what I prefer!
THE WINE LADY 🍷
Known as Cici The Wine Lady, I educate about wine through my unique approach, without using any technical words, all easy & fun. I organise wine events for corporates (team building, VIP event…) as private ones & help wine brands to develop.
I now want to further expand my knowledge online to anyone in need. I believe wine shall be accessible, easy & fun for everyone.